Support your answers with examples and research and cite your research using the APA format.
Consumer Purchase Behavior
You are the business manager of a trendy hairstyle shop in downtown Chicago. As a manager, you are in charge of payrolls, paying the bills, hiring and firing, purchasing, training, and customer service. You provide a luxury service, and your average customer has different demographics from the rest of the population in the city.
Due to recent competitive developments, you feel the need to learn more about your customers; you specifically want to know how they choose your services over that of the competition. You are aware of the steps in the consumer purchase behavior model and are determined to analyze them in detail.
On the basis of the given scenario, answer the following questions.
Justify your choices with valid assumptions and logically driven arguments. Cite sources using APA format.
Submit your responses to the above questions in 700–800 words.
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