MKT – week 3

Short Essay …..,….
September 16, 2020
Capstone Project 20-40 pages senior assignment
September 16, 2020

Assignment: Communication, Media and Consumer Behavior

In communications, the credibility of the source is a vital element in message persuasiveness. In the realm of digital communications, consumers have embraced several different ways to share, broadcast and discuss their opinions about virtually any product or service. Blogs and, websites like yelp.com, angieslist.com and social networks like Facebook, Twitter and Pinterest have increasingly become more a part of the tools that consumers utilize when consulting reference groups and making buying decisions. In a four to five page paper (excluding Title page and Reference page) please do the following:

 

a. Describe how consumers utilize social networks to make decisions and contrast this with the pre-social media era. Provide examples. 

b. How have sites like yelp.com and angieslist.com empowered consumers? How credible do consumers view the content on these sites? Why? 

c. What is the role and impact of blogging on consumer behavior? Is blogging perceived to be more accurate than advertisements in general? Why? 

d. How have smartphones and downloadable Apps affected consumer attitude and behavior?

Use three scholarly sources including the text.

 

Grading Criteria Communication, Media and Consumer Behavior

7 points

Content Criteria

Weight

The written assignment describes how consumers utilize social networks to make decision and contrasts it with the pre-social media era and provides examples.

1

The written assignment discusses how sites like yelp.com and angieslist.com have empowered consumers and how credible they view the content on the sites.

1

The written assignment discusses the role and impact of blogging on consumer behavior and if it is perceived to be more accurate than advertisements.

1

The written assignment discusses how smartphones and downloadable Apps have affected consumer attitude and behavior.

1

Writing Skills

The written assignment demonstrates correct grammar, spelling, and punctuation.

.5

 

Research Criteria

The written assignment provides at least (2) scholarly sources from the Ashford University Library, in addition to the course text.

1

Style Criteria

The written assignment is four to five pages in length.

1

The written assignment is written in accordance with APA style as outlined in the Ashford Writing Center.

.5

 

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