What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways.

1. In your own words, explain the similarities and differences between manufacturing and service…
July 5, 2020
How has measuring and evaluating purchasing performance beenlimited in the past? How has this…
July 5, 2020

Implementing a Marketing Database
Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information.
Consider the following scenario:
Sara is the marketing manager of a small human resource (HR) consultancy firm. She wants to address improving customer relations and understanding and managing consumer behavior.
She would like to implement a process of using a database to assist her company in its marketing efforts. She is also concerned about online privacy versus off-line privacy.
Now, respond to the following:

How would you address Sara’s concern about the level of privacy in an online versus off-line database?

Implementing a Marketing Database
Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information.
Consider the following scenario:
Sara is the marketing manager of a small human resource (HR) consultancy firm. She wants to address improving customer relations and understanding and managing consumer behavior.
She would like to implement a process of using a database to assist her company in its marketing efforts. She is also concerned about online privacy versus off-line privacy.
Now, respond to the following:

How would you address Sara’s concern about the level of privacy in an online versus off-line database?
What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways.

By the due date assigned, post your response to the Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

Read your peers’ answers.
Provide substantive comments by

contributing new, relevant information from course readings, Web sites, or other sources;
building on the remarks or questions of others; or
sharing practical examples of key concepts from your professional or personal experiences

Respond to feedback on your posting and provide feedback to other students on their ideas.
Make sure your writing

is clear, concise, and organized;
demonstrates ethical scholarship in accurate representation and attribution of sources; and
displays accurate spelling, grammar, and punctuation.

Grading Criteria
Grading CriteriaMaximum PointsQuality of initial posting, including fulfillment of assignment instructions16Quality of responses to classmates12Frequency of responses to classmates4Reference to supporting readings and other materials4Language and grammar4Total:40

By the due date assigned, post your response to the Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

Read your peers’ answers.
Provide substantive comments by

contributing new, relevant information from course readings, Web sites, or other sources;
building on the remarks or questions of others; or
sharing practical examples of key concepts from your professional or personal experiences

Respond to feedback on your posting and provide feedback to other students on their ideas.
Make sure your writing

is clear, concise, and organized;
demonstrates ethical scholarship in accurate representation and attribution of sources; and
displays accurate spelling, grammar, and punctuation.

Grading Criteria
Grading CriteriaMaximum PointsQuality of initial posting, including fulfillment of assignment instructions16Quality of responses to classmates12Frequency of responses to classmates4Reference to supporting readings and other materials4Language and grammar4Total:40


 

. WITH BEST NURSING TUTORS TODAY AND GET AN AMAZING DISCOUNT

get-your-custom-paper

The post What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways. appeared first on BEST NURSING TUTORS .

 

Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!
Use Discount Code “Newclient”for a 15% Discount!”

The post What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways. appeared first on The Nursing Hub.

 

"Are you looking for this answer? We can Help click Order Now"

Law Writers